Free Training (Buy Our Stuff)

Interesting use of online learning materials for marketing products by Nike Bauer. Their current hockey-themed ad campaign focuses on off-season training, and they've included short, high-quality instructional videos for at least 60 different excercises (click "Training" in the top toolbar, then "Exercises"). They can be downloaded as well. To get a full training program ("My Regimen"), you have to register, which I suppose signs you up for an advertising barrage.