You wouldn't expect e-learning innovation from a twenty-year-old company selling automotive radiators. Well, maybe it's not exactly e-learning (or innovation). When you select the make of your car at radiator.com it opens a "conversation" page where you type the model and year, which starts a simple chat with a live radiator expert. For people like me who tend to hate telephones, this is a wonderful use of the web. Perhaps there are lots of companies doing this already, but I hadn't seen one.
I'm trying to see what the application of this model might be in education. Virtual career counselling, homework help, tutoring...I suppose it's all being done like this already.