Friday, February 20, 2004
An educational marketing company called Market Data Retrieval does some really interesting research on how schools use and purchase technology. They've also made a tidy business of selling this information. The 25% reduction in school technology spending is an eye-opener. Their Tech Sophistication Index ranks schools according to the amount and accessibility of the hardware they have. While this may be valuable for companies trying to target their marketing, I wonder if there is a direct correlation to actual technology integration in those schools. Better (and more) technology certainly doesn't mean that it's being used effectively.