Web Personalization

I had to save this article about web personalization. The focus is on marketing and e-commerce, but you can translate all the business terminology into the learning realm with ease. We know that one-size-fits-all doesn't tend to make for very compelling learning experiences, but personalization is more difficult and expensive to produce. This article goes beyond the idea that personalization has failed and offers advice for selecting, designing and justifying the value of these projects. Good comment section as well...